Learn Our Story

It is my mission to collaborate with women who are committed to having healthy hair and serve them with knowledge, integrity and excellent service.


Learn Our Story


It is our mission to serve our clients with knowledge, integrity and excellent service, as well as ensure that hair and health are integral to our practice.


Who says we’re supposed to fit a beauty regime?  Who gets to decide what makes us attractive? The truth is that beauty does not exist without “U”. Our beauty blossoms when our heart’s desires rise above the surface and our personality pours into how we style ourselves.

Who says we’re supposed to fit a beauty regime?  Who gets to decide what makes us attractive? The truth is that beauty does not exist without “U”. Our beauty blossoms when our heart’s desires rise above the surface and our personality pours into how we style ourselves.

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Confidence


With the beauty industry growing saturated, it’s difficult to celebrate our individuality when we are bombarded with the concept of becoming “that girl”.

For so long, our insecurities have been preyed on and monetized that whenever we look in the mirror, all we can see are our physical imperfections and our not-so-luxurious hair.

We have no choice but to keep hoarding and searching for beauty products that will be our savior one day.

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Natural beauty


But who says we’re supposed to fit a beauty regime?

Who gets to decide what makes us attractive?

The truth is that beauty does not exist without “U”. Our beauty blossoms when our heart’s desires rise above the surface and our personality pours into how we style ourselves.

And what better way to achieve that than to style your hair?

Our hair is a bold part of our personality. It is the crown we wear in this world, where we weave the stories of our soul into the strands of our hair.  

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Authenticity


I’ve seen many women walk into my hair salon with a heaviness on their shoulders, reciting their imperfections in their hair rather than what makes them feel beautiful.

But nothing is as priceless as seeing those insecurities melt away after I transform their hair.

Those smiles speak volumes and is something I aspire to see on every client’s face.

I want my clients to feel like a million bucks not just for parties or social events but every day.

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Beauty


Whether your hair is textured, hard to tame or not as voluminous as it once was,

By Shen will work their magic and make you feel like the gorgeous goddess you are within.

Let us give you back the confidence boost you need to present yourself in this world.

Book a consultation with us today, so we can learn all about you and your beautiful hair!

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Learn more about the extraordinary woman behind By Shen!


Shendona Cole, a Former Educator for GK Hair, Certified Hair Loss Practitioner, Stylist and Nutrition Coach, has been in the beauty Industry for over 20 years based in Orange Country ca.

From a young age, Shen had been surrounded by family members who worked in the beauty industry. At the age of 17, she began her career as a cosmetologist, took a small break to provide for her family and returned full throttle.

In 2010, Shen evolved into her passion of helping women see their beauty from the inside out. Building her reputation as a preeminent force in the beauty industry has been her primary goal. In order to remain current on health care regimens, Shen completed several continuation classes. It is her mission to serve her clients with knowledge, integrity and excellent service, as well as ensure that hair and health are integral to her practice.

Whether you are experiencing hair loss or nutrition concerns, Shen has an extensive track record with helping women achieve their hair care goals. She also teaches her elite clients about the importance of health being your wealth. She believes that having confidence and a positive attitude about your hair and wellness are the most important to have while embarking on their journey.

Shen has been highly praised by her clients, many of whom describe her as a person who is genuine, inspiring, professional, multi-skilled, sophisticated and cultivated.

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When You Look Good, You Feel Good

Here Are Some Testimonials For By Shen

“She has gone above and beyond!”

I was referred to Shendona about three years ago and am so thankful for the referral! Shendona has helped restore my hair to a healthy state and has truly taken her time to work with my hair to ensure its growing. She has gone above and beyond to research various natural remedies for my dry scalp. Truly blessed to have a hairstylist that is dedicated and talented!

Miguela Benoit

“Shen is the best in the Hair Game!”

My hair is healthy, restored and retains its style in between sessions. I’m so happy I found her! She’s not only a great stylist but a hair educator! I know so much more about how to maintain healthy hair based on what she’s taught me!

Doniel Sutton

“Healthy hair is her priority!”

Shen makes you feel at ease and truly valued from consultation onward. Her professionalism and knowledge are clearly demonstrated at every point of service she provides. Healthy hair is her priority, and she makes sure she understands your unique hair needs making sure your hair looks great every time.

Carla Winston

“Growing your hair at the cellular level”

Shen does an amazing job of seeking to understand any issues you might have with your hair and work to remedy those concerns. She’s very knowledgeable & always learning new things about hair care to stay fresh and current. Shen is caring and truly interested in growing your hair at the cellular level. She’s also really great with color and styling. You won’t go wrong paying her a visit and making her your hair stylist!!

Raquel Bone

When You Look Good, You Feel Good

Here Are Some Testimonials For By Shen

“She has gone above and beyond!”

I was referred to Shendona about three years ago and am so thankful for the referral! Shendona has helped restore my hair to a healthy state and has truly taken her time to work with my hair to ensure its growing. She has gone above and beyond to research various natural remedies for my dry scalp. Truly blessed to have a hairstylist that is dedicated and talented!

Miguela Benoit

“Shen is the best in the Hair Game!”

My hair is healthy, restored and retains its style in between sessions. I’m so happy I found her! She’s not only a great stylist but a hair educator! I know so much more about how to maintain healthy hair based on what she’s taught me!

Doniel Sutton

“Healthy hair is her priority!”

Shen makes you feel at ease and truly valued from consultation onward. Her professionalism and knowledge are clearly demonstrated at every point of service she provides. Healthy hair is her priority, and she makes sure she understands your unique hair needs making sure your hair looks great every time.

Carla Winston

“Growing your hair at the cellular level”

Shen does an amazing job of seeking to understand any issues you might have with your hair and work to remedy those concerns. She’s very knowledgeable & always learning new things about hair care to stay fresh and current. Shen is caring and truly interested in growing your hair at the cellular level. She’s also really great with color and styling. You won’t go wrong paying her a visit and making her your hair stylist!!

Raquel Bone